American companies campaigning for tolerance, gender equality, social justice, and identity politics
2022, Burger King Austria
Burger King Austria celebrated 2022 Pride Month with the “Pride Whopper.” It’s the classic grilled hamburger that comes with either two top or two bottom buns.
Translated to English, the Austrian website said “Equal rights. Empathy. Understanding. No matter where you come from, no matter who you love, no matter what you look like or what you believe in: Time to be proud.”
2022, State Farm customers outrage over transgender donation
For years, the insurance company has always supported controversial racial issues and promoted LGBTQ relationships in its ads. No one bothered until StateFarm supported GenderCool. A philanthropic program that pushed gay books in schools
State Farm dropped its support after customer outrage over its plan to donate books promoting transgenderism to schools and public libraries for children as young as five.
2022, Disney parks eliminate “boys” and “girls”
In 2021, Disney World changed its greeting from ‘boys and girls” to be more inclusive. They changed it to “dreamers of all ages instead,” reported DailyMail.
The next year, it removed ALL mentions of “ladies,” “gentlemen,” “boys,” and “girls” in its theme parks to create “that magical moment” for children who do not identify with traditional gender roles
PRIDE clothing line and Buzzlight Year
In 2022, Disney launched the LGBTQIA Pride Collection clothing line for kids and promises to donate profits to gay organizations, and released the “wokest cartoon movie” yet, Buzzlight Year.
2022, Levi’s Jeans company
Levi’s brand president Jennifer Sey refused severance, so she could expose how woke the company has become. Sey published an op-ed full of absolute fire over Bari Weiss’ substack. She detailed her experience with Levi’s jeans and how toxic its woke environment has been over the last decade.
More than 20 years ago I joined Levi’s. Yesterday I resigned my post as president so that I can use my voice. https://t.co/7UG6TCXqHU— Jennifer Sey (@JenniferSey) February 14, 2022
GoFundMe canceled the “Freedom Convoy Fund” for Canadian truckers after it had raised approximately C$10 million for the truckers and already distributed C$1 million of the funds.
The Freedom Convoy rally (in front of Canada’s Parliament) began as a movement by truckers to challenge a government vaccination mandate. Still, it spread to include a wide array of anti-government grievances.
In 2020, “Go Fund Me” removed conservative pundit Candace Owens’ campaign for a bar owner, which the company later learned called George Floyd a thug.
It’s not my money pic.twitter.com/IKRxhGo8wS— Elon Musk (@elonmusk) February 5, 2022
2021, Victoria Secret’s hires LGBTQ activist brand ambassador
For decades, Victoria’s Secret, a symbol of uber sexiness, hires a lesbian brand ambassador. Soccer star cum LGBTQ activist Megan Rapinoe is an open Democrat-Liberal who believes in women empowerment.
The “sexy brand” was criticized for wokeness. “…I don’t want to look like Megan Rapinoe. I can be feminine AND empowered…,” twitted Jenna Ellis of Esquire.
The company replaces ‘angels’ with several ‘Gender Equity Campaigners.’ In April 2021, Subway also hired Rapinoe as its endorser.
2021, Nickelodeon’s rating crashed after pushing LGBTQ woke indoctrination
“Rugrats” reboot with an openly lesbian mom. Blues Clues featured a drag queen singing at a PRIDE parade on how awesome LGBTQ life is. They featured Nina West, who introduced the “gay alphabet” for kids.
Nickelodeon is accused of indoctrinating young children with “environmental racism” that liberal-activist Greta Thunberg promotes. In only four years, Nickelodeon dropped more than two-thirds of its audience.
2021, “Individuality” important than Disney fantasy
According to Orlando Weekly, Disney Park will be more “inclusive” by allowing employees to showcase different hairstyles or tattoos. However, it may polarize visitors who went there not to see “individual expressions” but for fantasy, says a Disney fan.
2021, Ben & Jerry’s “Defund Police,” anti-Israel stand
2021, In the wake of the shooting of Daunte Wright in Minnesota, Ben & Jerry’s, famous for its left-wing causes, tweeted that America’s police system “can’t be reformed” and “must be dismantled,” with the hashtag #DefundThePolice.
In July, Unilever announced they would no longer sell ice cream in the two ancient Biblical parts of Israel, Judea, and Samaria, because it’s an ‘occupied Palestinian territory.’ The company strongly supports the Black Lives Matter movement and LGBTQ+ rights. [Reuters]
2019, Gillette $5 billion in losses for woke ad
2019, Gillette company put out a short film titled “We Believe: The Best Men Can Be.” It took on “toxic masculinity” and the #MeToo movement. Some criticized the ad for “virtue signaling” and political wokeness.
Despite the backlash, the company ran an ad in May, depicting a man teaching his transgender son how to shave for the first time. A risky move for a straight male-dominated market.
2020, NFL turns political, crash ratings
2020, The National Football League (NFL season) protested systemic racism. They believe it exists, despite overwhelming Black privileges.
Critics found it unfair that some Black athletes protesting earned millions a year yet claimed discrimination.
NFL also hated Trump and gave the Ex-President the middle finger, reported the Guardian. In September, Trump tweeted, “People are tired of watching the highly political NBA… Stand tall for our Country and our Flag.“
Black & White Sports host said, “NFL turned off fans because of wokeness.”
- NFL season began with a ‘Black national anthem.’
- The player’s constant kneeling instead of standing up for the American flag is disrespectful to many Americans.
- Putting names of “Black criminals” on their uniforms and helmet to support Black Lives Matter perpetuates racism.
2021, Kohl’s, Bed Bath & Beyond, etc. bans pillow brand
MyPillow product was banned at Kroger, BJ’s, H-E-B, Affirm, Colony Brands, Bluestream, Chewey, JCP, Dollar General, Bed Bath & Beyond, TSC, Fingerhut, Mattress Firm, Kohl’s, Shop HQ, among others.
CEO Mike Lindell, a prominent Trump ally, said major retailers dropped his products because of his opinion on voter fraud conspiracies. The owner claims the election was rigged, which faced backlash online. [Forbes]
2021, Coca-Cola will only hire law firms with enough Black lawyers
2021, Coca-Cola’s new policy included a ‘diversity quota’ for the outside counsel it retains. In short, they will only hire law firms that commit to providing 15 percent of the billed time from black attorneys.
Failure to comply may result in Coca-Cola slashing compensation for the firms by 30 percent. Worst, firms could lose the account. [Dailywire]
2021, Pantene shampoo launch “LGBTQ Kids”
2021, the Pantene shampoo brand launched the “LGBTQ kids” promotion on March 15. It featured Sawyer, a trans girl (biological boy) who grows her hair beautifully done.
She has two loving lesbian parents who take pride in having a gay child. It is part of their attempt o promote family equality in light of President Biden’s Equality Act of 2021.
2020, “Woke NBA” rating plummets
The National Basketball Association and Baseball Leagues have repeatedly “lectured” audiences about Black discrimination and inequality.
They wore “woke shirts,” disrespected the anthem, and its “king” Le Bron James often ranted about the systemic racism Black conservatives say is no longer evident today.
Even though Black privilege is evident, leftist liberal’s behavior perpetuates systemic racism, and fans don’t like it. As a result, NBA ratings crashed to an all-time low. Even NBA commissioner Adam Silver admits that their (Woke) social justice caused ratings to plummet.
In October 2020, Senator Ted Cruz twitted, “NBA is engaged in a concerted effort to insult their fans & turn every game into a left-wing political lecture. That’s dumb.”
2020, Nike’s empowering woke ads built on genius propaganda & virtue signaling
Nike is the king of “wokevertising.” From anthem-kneeling quarterback to featuring ‘oppressed Muslim minority in 2020. They’ve capitalized on intersectionalism that featured a girl wearing a niqab morphing into a transsexual holding a smoking rainbow flag.
Nike’s woke ads in 2018 lowered their sales by 3%, but sales quickly recovered, and the share price shot up. The reason, Nike’s message is uplifting rather than accusatory. In contrast, Gillette’s campaign is a letdown.
However, Nike’s woke progressivism is a virtue signal undercut by its treatment of corporate abuse abroad. Nike itself profits from labor conditions similar to slavery; it is a distinction without a difference, said Joseph Laughon.
2019, Chic-Fil-A becoming woke does nothing
Then earlier in 2020, Chic-Fil-A CEO Dan Cathy asked Whites to repent for racism by shining a Black man’s shoes. Atlanta mega-church Pastor Louie Giglio joined the call, and a couple of his team knelt before a group of Blacks and asked for forgiveness.
Despite its CEO’s public support for ending “Black racism,” dozen Chick-fil-A locations were vandalized. On October 27, its Philadelphia store was looted by BLM rioters, twitted journalist Andy Ngo.
2018, Boys and Girls Scouts membership plummets
The Boy Scouts of America (BSA) began admitting girls to join the organization, which had been exclusive to biological males for more than a century. Girls have the chance to climb all the way to the level of Eagle Scout.
Likewise, Girls Scouts of America (GSA) announced in 2018 that they would accept boys into the once all-girls organization.
Both groups experienced declining membership for years and plummet in 2020, partly because of the pandemic. But it continues to do so in 2022.
Interestingly, alternatives to these scout organizations, the Trail Life USA, saw a significant increase in their membership.
2016, Target Store faced backlash over bathroom rule
Customers can use the bathroom or fitting room corresponding to the gender they identify with. Over one million people signed a petition for a boycott. Outrage ensued after a man exposed himself to a young girl in a Target bathroom, pretending to be trans.
2015, Planet Fitness Locker Policy
Planet Fitness’ policy allows biological men identifying as a woman to enter the women’s locker. In 2015, Yvette Cormier was shocked to see a person wearing a wig and “a little bit of blush,” but was “huge” and appeared “very manly,” she told ABC News.
The staff told her she could wait until he was done if she was uncomfortable with the transwoman (Carlotta Sklodowska). She replied, “How about he waits until I’m done in the women’s locker room… or get a unisex bathroom.”