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Monday, April 19, 2021

Woke Companies Pushing Tolerance, Identity Politics


American companies campaigning tolerance, gender equality, social justice, and identity politics

2021, Ben & Jerry calls to “Defund Police”

2021, In the wake of the shooting of Daunte Wright in Minnesota, the ice cream company Ben & Jerry’s, famous for its left-wing causes, tweeted that America’s police system “can’t be reformed” and “must be dismantled,” with hashtag #DefundThePolice.”

2019, Gillette $5 billion in losses for a quarter alone

2019, Gillette company put out a short film titled “We Believe: The Best Men Can Be.” It took on “toxic masculinity” and the #MeToo movement. Some criticized the ad for “virtue signaling” and political wokeness.

Despite the backlash, the company ran an ad in May, depicting a man teaching his transgender son how to shave for the first time. A risky move for a straight male-dominated market, but they had to do be woke.

Gillette’s woke ad dislike staggering. A comment claims it reached 300,000 views with 3.6M dislikes. But it appears to have been magically reduced. Some viewers claim their likes were reversed.

2020, NFL turns political, crash ratings

2020, The National Football League (NFL season) protested systemic racism, which they believe exists, despite Black privileges. After all, most of their players are Black superstars earning millions a year.

NFL also hate Trump and did the unthinkable: it gave Donald Trump the middle finger, reported the Guardian. In September, Trump tweeted, “People are tired of watching the highly political NBA… Stand tall for our Country and our Flag.”

Black & White Sports host said, “NFL turned off fans because of wokeness.”

  • NFL season began with a ‘Black national anthem.’
  • The player’s constant kneeling instead of standing up for the American flag is disrespectful for many Americans.
  • Putting names of “Black criminals” on their uniform and helmet to support Black Lives Matter actually perpetuates racism.
NFL Week 4 Ratings plummets as fans continue to reject woke sports.

2021, Kohl’s, Bed Bath & Beyond, etc. bans pillow brand

MyPillow product was banned at Kroger, BJ’s, H-E-B, Affirm, Colony Brands, Bluestream, Chewey, JCP, Dollar General, Bed Bath & Beyond, TSC, Fingerhut, Mattress Firm, Kohl’s, Shop HQ.

CEO Mike Lindell, a prominent Trump ally, said major retailers dropped his products because of his opinion on voter fraud conspiracies. The owner claims the election was rigged, which faced backlash online. [Forbes]

2021, Coca-Cola will only hire law firms with enough Black lawyers

2021, Coca-Cola’s new policy included a ‘diversity quota’ for the outside counsel it retains. In short, they will only hire law firms that commit to providing 15 percent of the billed time from black attorneys.

Failure to comply may result in Coca-Cola slashing compensation for the firms by 30 percent. Worst, firms could lose the account. [Dailywire]

2021, Pantene shampoo launch “LGBTQ Kids”

2021, the Pantene shampoo brand launched the “LGBTQ kids” promotion on March 15. Beautifully done, it featured Sawyer, a trans girl (biological boy) who grows her hair.

She has two loving lesbian parents who take pride in having a gay child. It is part of their attempt o promote family equality in light of President Biden’s Equality Act of 2021.

2020, “Woke NBA” rating plummets

The National Basketball Association and Baseball Leagues have repeatedly “lectured” audiences about Black discrimination and inequality. They wore “woke shirts,” disrespected the anthem, and its “king” Le Bron James often ranted about systemic racism to which Black conservatives say is no longer evident today.

Even though Black privilege is evident, leftist liberal’s behavior perpetuates systemic racism, and fans don’t like it. As a result, NBA ratings crashed at an all-time low. Even NBA commissioner Adam Silver admits that their (Woke) social justice caused ratings to plummet.

In October 2020, Senator Ted Cruz twitted, “NBA is engaged in a concerted effort to insult their fans & turn every game into a left-wing political lecture. That’s dumb.”

NFL commissioners admits their “woke social justice” caused ratings to crash.

2020, Nike’s empowering woke ads built on genius propaganda & virtue signalling

Nike is the king of “wokevertising.” From anthem-kneeling quarterback to featuring ‘oppressed Muslim minority in 2020. They’ve capitalized on intersectionalism that featured a girl wearing a niqab morphing into a transsexual holding a smoking rainbow flag.

Nike’s woke ads in 2018 lowered their sales by 3%, but sales quickly recovered, and share price shot up. The reason, Nike’s message is uplifting rather than accusatory. In contrast, Gillette’s campaign is a letdown.

However, Nike’s woke progressivism is a virtue signal undercut by its own treatment of corporate abuse abroad. Nike itself profits from labor conditions similar to slavery; it is a distinction without a difference, said writer Joseph Laughon.

2019, Chic-Fil-A becoming woke does nothing

2019, Christianity Today reported Chick-fil-A’s plan to end charitable giving to Christian organizations—amid concern over LGBT backlash the Christian-owned company experienced.

Then earlier in 2020, Chic-Fil-A CEO Dan Cathy asked Whites to repent for racism by shining a Black man’s shoes. Atlanta mega-church Pastor Louie Giglio joined the call, and a couple of his team knelt before a group of Blacks and asked for forgiveness.

Despite its CEO’s public support for ending “Black racism,” dozen Chick-fil-A locations were vandalized. On October 27, its Philadelphia store was looted by BLM rioters, twitted journalist Andy Ngo.

Being woke is not just about social justice, neo feminism, or “me too” movement. It also promotes LGBTQ causes. For example, the mannequin on the left photo of a toddler at Old Navy (September 2020, Glendale Heights) appears to suggest gender fluidity.


  1. I hated Gillette that day they made those ads. Then I got to think myself, am I being a homophobe? I guess they need to do what they had to, but riden em on gay topics is no way cool.

  2. OK boomer, whoever wrote this clearly doesn’t understand what being progressive means. Identity politics is real, but so is doing the right thing for this country. Woke or no woke, it would make better sense if you are more open to the fact that times have changed.

  3. These woke corporations on wokeism and all things awoke are bad not just for society, but for the economy. They are pushing identity politics and people believe them.. That’s really the saddest part.


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