Woke Companies Pushing Tolerance, Identity Politics


American companies campaigning tolerance, gender equality, social justice, and identity politics that faced massive backlash

2021, Victoria Secret’s hires LGBTQ activist brand ambassador

For decades, Victoria’s Secret, a symbol of uber sexiness, hires a lesbian brand ambassador. Soccer star cum LGBTQ activist Megan Rapinoe is an open Democrat-Liberal who believes in women empowerment.

The “sexy brand” was criticized for wokeness. “…I don’t want to look like Megan Rapinoe. I can be feminine AND empowered…,” twitted Jenna Ellis of Esquire.

The company replaces ‘angels’ with several ‘Gender Equity Campaigners.’ In April 2021, Subway also hired Rapinoe as its endorser.

2021, Nickelodeon’s rating crash after pushing LGBTQ woke indoctrination

“Rugrats” reboot with an openly lesbian mom. Blues Clues features a drag queen singing at a PRIDE parade about how awesome LGBTQ life is. They featured Nina West, who introduced the “gay alphabet” for kids.

Nickelodeon is also accused of indoctrinating young children with “environmental racism” that liberal-activist Greta Thunberg promotes. In only four years, Nickelodeon dropped more than two-thirds of its audience.

2021, “Individuality” important than Disney fantasy

According to Orlando Weekly, Disney Park will be more “inclusive” by allowing employees to showcase different hairstyles or tattoos. However, it may polarize visitors who went there not to see “individual expressions,” but for fantasy, says a Disney fan.

In the last few years, Disney, and many others, joined the growing list of “woke companies” fighting “systemic racism theory” and promote “equality for all.”

2021, Ben & Jerry’s “Defund Police,” anti-Israel stand

2021, In the wake of the shooting of Daunte Wright in Minnesota, Ben & Jerry’s, famous for its left-wing causes, tweeted that America’s police system “can’t be reformed” and “must be dismantled,” with hashtag #DefundThePolice.

In July, Unilever announced they would no longer sell ice cream in the two ancient Biblical parts of Israel, Judea, and Samaria because its an ‘occupied Palestinian territory.’ The company strongly supports the Black Lives Matter movement and LGBTQ+ rights. [Reuters]

2019, Gillette $5 billion in losses for woke ad

2019, Gillette company put out a short film titled “We Believe: The Best Men Can Be.” It took on “toxic masculinity” and the #MeToo movement. Some criticized the ad for “virtue signaling” and political wokeness.

Despite the backlash, the company ran an ad in May, depicting a man teaching his transgender son how to shave for the first time. A risky move for a straight male-dominated market.

Gillette’s woke ad dislike staggering. A comment claims it reached 300,000 views with 3.6M dislikes. But it appears to have been magically reduced. Some viewers claim their likes were reversed.

2020, NFL turns political, crash ratings

2020, The National Football League (NFL season) protested systemic racism. They believe it exists, despite overwhelming Black privileges.

Critics found it unfair that some of the Black athletes protesting earned millions a year yet claimed discrimination.

NFL also hated Trump and gave the Ex-President the middle finger, reported the Guardian. In September, Trump tweeted, “People are tired of watching the highly political NBA… Stand tall for our Country and our Flag.

Black & White Sports host said, “NFL turned off fans because of wokeness.”

  • NFL season began with a ‘Black national anthem.’
  • The player’s constant kneeling instead of standing up for the American flag is disrespectful for many Americans.
  • Putting names of “Black criminals” on their uniform and helmet to support Black Lives Matter actually perpetuates racism.
NFL Week 4 Ratings plummets as fans continue to reject woke sports.

2021, Kohl’s, Bed Bath & Beyond, etc. bans pillow brand

MyPillow product was banned at Kroger, BJ’s, H-E-B, Affirm, Colony Brands, Bluestream, Chewey, JCP, Dollar General, Bed Bath & Beyond, TSC, Fingerhut, Mattress Firm, Kohl’s, Shop HQ, among others.

CEO Mike Lindell, a prominent Trump ally, said major retailers dropped his products because of his opinion on voter fraud conspiracies. The owner claims the election was rigged, which faced backlash online. [Forbes]

2021, Coca-Cola will only hire law firms with enough Black lawyers

2021, Coca-Cola’s new policy included a ‘diversity quota’ for the outside counsel it retains. In short, they will only hire law firms that commit to providing 15 percent of the billed time from black attorneys.

Failure to comply may result in Coca-Cola slashing compensation for the firms by 30 percent. Worst, firms could lose the account. [Dailywire]

2021, Pantene shampoo launch “LGBTQ Kids”

2021, the Pantene shampoo brand launched the “LGBTQ kids” promotion on March 15. Beautifully done, it featured Sawyer, a trans girl (biological boy) who grows her hair.

She has two loving lesbian parents who take pride in having a gay child. It is part of their attempt o promote family equality in light of President Biden’s Equality Act of 2021.

2020, “Woke NBA” rating plummets

The National Basketball Association and Baseball Leagues have repeatedly “lectured” audiences about Black discrimination and inequality.

They wore “woke shirts,” disrespected the anthem, and its “king” Le Bron James often ranted about the systemic racism Black conservatives say is no longer evident today.

Even though Black privilege is evident, leftist liberal’s behavior perpetuates systemic racism, and fans don’t like it. As a result, NBA ratings crashed at an all-time low. Even NBA commissioner Adam Silver admits that their (Woke) social justice caused ratings to plummet.

In October 2020, Senator Ted Cruz twitted, “NBA is engaged in a concerted effort to insult their fans & turn every game into a left-wing political lecture. That’s dumb.”

NFL commissioners admit their “woke social justice” caused ratings to crash.

2020, Nike’s empowering woke ads built on genius propaganda & virtue signalling

Nike is the king of “wokevertising.” From anthem-kneeling quarterback to featuring ‘oppressed Muslim minority in 2020. They’ve capitalized on intersectionalism that featured a girl wearing a niqab morphing into a transsexual holding a smoking rainbow flag.

Nike’s woke ads in 2018 lowered their sales by 3%, but sales quickly recovered, and share price shot up. The reason, Nike’s message is uplifting rather than accusatory. In contrast, Gillette’s campaign is a letdown.

However, Nike’s woke progressivism is a virtue signal undercut by its own treatment of corporate abuse abroad. Nike itself profits from labor conditions similar to slavery; it is a distinction without a difference, said writer Joseph Laughon.

2019, Chic-Fil-A becoming woke does nothing

2019, Christianity Today reported Chick-fil-A’s plan to end charitable giving to Christian organizations—amid concern over LGBT backlash the Christian-owned company experienced.

Then earlier in 2020, Chic-Fil-A CEO Dan Cathy asked Whites to repent for racism by shining a Black man’s shoes. Atlanta mega-church Pastor Louie Giglio joined the call, and a couple of his team knelt before a group of Blacks and asked for forgiveness.

Despite its CEO’s public support for ending “Black racism,” dozen Chick-fil-A locations were vandalized. On October 27, its Philadelphia store was looted by BLM rioters, twitted journalist Andy Ngo.

2016, Target Store

Customers can use the toilet or fitting room that corresponds to the gender they identify with. Over one million people signed a petition for a boycott. Outrage ensued after a man exposed himself to a young girl in a Target bathroom, pretending to be trans.

2015, Planet Fitness Locker Policy

Planet Fitness’ policy allows biological men identifying as a woman to enter the women’s locker. In 2015, Yvette Cormier was shocked to see a person wearing a wig and “a little bit of blush,” but was “huge” and appeared “very manly,” she told ABC News.

The staff told her that she could wait until he’s done if she’s uncomfortable with the transwoman (Carlotta Sklodowska). She replied, “How about he waits until I’m done in the women’s locker room… or get a unisex bathroom.”

Being woke is not just about social justice, neo feminism, or the “me too” movement. It also promotes LGBTQ causes. For example, the photo on the left is of a toddler mannequin at the Old Navy store. The fashion statement seems to promote gender fluidity at a very young age.


  1. I hated Gillette that day they made those ads. Then I got to think myself, am I being a homophobe? I guess they need to do what they had to, but riden em on gay topics is no way cool.

  2. OK boomer, whoever wrote this clearly doesn’t understand what being progressive means. Identity politics is real, but so is doing the right thing for this country. Woke or no woke, it would make better sense if you are more open to the fact that times have changed.

  3. Totally wrecked! Hell no these companies woke and wokeism just doesn’t get it. They all making things look bad for us.

  4. These woke corporations on wokeism and all things awoke are bad not just for society, but for the economy. They are pushing identity politics and people believe them.. That’s really the saddest part.

  5. I wouldn’t buy from these companies, but sometimes you don’t have a choice. So unless someone takes them out with better brands… well like Harry’s.

Comments are closed.

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