Woke companies campaigning for tolerance, social equality, and identity politics gets crushed
Gillette $5 billion in losses for a quarter alone
In January 2019, Gillette company put out a short film titled “We Believe: The Best Men Can Be.” It took on “toxic masculinity” and the #MeToo movement. Some criticized the ad for “virtue signaling” and political wokeness.
Despite the backlash, the company ran an ad in May, depicting a man teaching his transgender son how to shave for the first time. A risky move for a straight male-dominated market, but they had to do be woke.
NFL turns political, crash ratings
The National Football League (NFL season) protested systemic racism, which they believe exists, despite Black privileges. After all, most of their players are Black superstars earning millions a year.
NFL also hate Trump and did the unthinkable: it gave Donald Trump the middle finger, reported the Guardian. In September 2020, Trump tweeted, “People are tired of watching the highly political NBA… Stand tall for our Country and our Flag.”
Black & White Sports host said, “NFL turned off fans because of wokeness.”
- NFL season began with a ‘Black national anthem.’
- The player’s constant kneeling instead of standing up for the American flag is disrespectful for many Americans.
- Putting names of “Black criminals” on their uniform and helmet to support Black Lives Matter actually perpetuates racism.
“Woke NBA” rating plummets
The National Basketball Association and Baseball Leagues have repeatedly “lectured” audiences about Black discrimination and inequality. They wore “woke shirts,” disrespected the anthem, and its “king” Le Bron James often ranted about systemic racism to which Black conservatives say is no longer evident today.
Even though Black privilege is evident, leftist liberal’s behavior perpetuates systemic racism, and fans don’t like it. As a result, NBA ratings crashed at an all-time low. Even NBA commissioner Adam Silver admits that their (Woke) social justice caused ratings to plummet.
In October 2020, Senator Ted Cruz twitted, “NBA is engaged in a concerted effort to insult their fans & turn every game into a left-wing political lecture. That’s dumb.”
Chic-Fil-A becoming woke does nothing
Then earlier in 2020, Chic-Fil-A CEO Dan Cathy asked Whites to repent for racism by shining a Black man’s shoes. Atlanta mega-church Pastor Louie Giglio joined the call, and a couple of his team knelt before a group of Blacks and asked for forgiveness.
Despite its CEO’s public support for ending “Black racism,” dozen Chick-fil-A locations were vandalized. On October 27, its Philadelphia store was looted by BLM rioters, twitted journalist Andy Ngo.
Nike’s empowering woke ads built on genius propaganda & virtue signalling
Nike is the king of “wokevertising.” From anthem-kneeling quarterback to featuring ‘oppressed Muslim minority’ in 2020. They’ve capitalized on intersectionalism that featured a girl wearing a niqab morphing into a transsexual holding a smoking rainbow flag.
Nike’s woke ads in 2018 lowered their sales by 3%, but sales quickly recovered, and share price shot up. The reason, Nike’s message is uplifting rather than accusatory. In contrast, Gillette’s campaign is a letdown.
However, Nike’s woke progressivism is a virtue signal undercut by its own treatment of corporate abuse abroad. Nike itself profits from labor conditions similar to slavery; it is a distinction without a difference, said writer Joseph Laughon.